Pro-gun organizations and retailers have been hailing the rise of women gun owners for years and the mass media has not been far behind. Reports about women with guns and stores that are seeing a rise female customers have been circulating newspapers since the 1980s. Today’s “pink pistols” are reminiscent of the Ladysmith handguns of 30 years ago.
But is it true? Are women really a fast-growing group of new gun owners?