David Favela loves Comic-Con. One catch: He’s never actually attended.

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“I’ve never been able to get tickets,” says this San Diego native. “I’m what you would call a frustrated Comic-Con fan. For many of us out there, it’s very hard to get in. And it’s pretty expensive if you want to take the family.”

Badges go for $50 for each full day, and $35 for the first and last partial days of events — that’s $220 for an adult to attend the whole convention — and this year they sold out within hours of becoming available. The event takes over San Diego. More than 130,000 people are expected to attend and the official shuttles have 60 stops around the city.

But none of those stops are in Barrio Logan, a neighborhood that’s a stone’s throw from the San Diego Convention Center, where Comic-Con’s main events take place. That’s why Favela, owner of Border X Brewery, started Chicano-Con.

Read on at PRI.org.